Marshmallow Insurance appoint WeDiscover for Paid Search and Marketing Technology Support

Byron Tassoni-Resch, the Article Author - WeDiscover - Paid Search Marketing Agency London
Byron Tassoni-Resch
25 July 2022 - 5 min read
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WeDiscover are excited to announce our partnership with insurance provider, Marshmallow.

Recently voted best car insurance provider 2022 by YourMoney.com, Marshmallow positions itself uniquely in the busy insurance market by being a digital-first provider, offering smart cover with policies that can easily be managed via an app.


WeDiscover was approached by Marshmallow at a turning point in their journey, having never seriously run paid search before. Across the last 4 months, the partnership has delivered compelling results that far exceeded forecasts, and give lots of promise for the projects to come.

Marshmallow has a strong focus on providing cover for expats and migrants, with a desire to offer fairer deals on insurance than other providers. This presented us with an interesting opportunity to leverage audience work to capture the most relevant audiences, in a market saturated with competitors. This audience work continues and underpins our paid search strategy. 

Following success in providing cover for international drivers, Marshmallow is now looking to expand to other groups, that are typically under-served by the market. We are looking forward to continuing to share Marshmallow’s journey to scale and grow through paid search.

Quote from Byron Tassoni-Resch, Managing Director and Co-Founder of WeDiscover:

“It’s been absolutely brilliant working with the talented Marshmallow team over the last few months. Marshmallow is a true British tech success story and we look forward to contributing to their continued growth.”

Quote from Sam Knott, VP of Marketing for Marshmallow Insurance:

“As part of our rapid growth strategy, we believed that entering paid search might be a viable channel for us to scale. WeDiscover were recommended to me by multiple people in my network for their speed, credibility and transparency and I was impressed from the first interaction. Working with WeDiscover has exceeded my expectations, that were already high, not just by beating forecasts by 3-4x, but more importantly in the open, honest and collaborative relationship. We look forward to continuing to grow side by side with Byron, Kirandeep and the team for years to come.”


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