Recently voted best car insurance provider 2022 by YourMoney.com, Marshmallow positions itself uniquely in the busy insurance market by being a digital-first provider, offering smart cover with policies that can easily be managed via an app.
WeDiscover was approached by Marshmallow at a turning point in their journey, having never seriously run paid search before. Across the last 4 months, the partnership has delivered compelling results that far exceeded forecasts, and give lots of promise for the projects to come.
Marshmallow has a strong focus on providing cover for expats and migrants, with a desire to offer fairer deals on insurance than other providers. This presented us with an interesting opportunity to leverage audience work to capture the most relevant audiences, in a market saturated with competitors. This audience work continues and underpins our paid search strategy.
Following success in providing cover for international drivers, Marshmallow is now looking to expand to other groups, that are typically under-served by the market. We are looking forward to continuing to share Marshmallow’s journey to scale and grow through paid search.