Google Ads Countdown Customiser - WeDiscover, Paid Search Marketing Agency London

Google Ads Countdown Customiser Setup

Byron Tassoni-Resch, the Article Author - WeDiscover - Paid Search Marketing Agency London
Byron Tassoni-Resch
04 August 2020 - 7 min read
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Countdowns within ads have been around for a while now, although a lot of advertisers don't use this Ad Customiser very often.

In this article, we are going to go over how to create Countdown Customisers so that you have the ability to create some urgency and make sure that your Ad stands out.

In order to get started, create a new Ad within your Ad Group:

Google Ads Countdown Customiser - WeDiscover, Paid Search Marketing Agency London

I've now created the first headline, and in the second headline, I want to add in our Countdown Customiser:

In order to add any customiser, you always start with entering an {

Google Ads Countdown Customiser Screenshot - WeDiscover, Paid Search Marketing Agency London

Select Countdown

First, you're going to select when the Countdown is going to end (along with what time it is going to end):

Google Ads Countdown Customiser Setup - WeDiscover, Paid Search Marketing Agency London

Next, you're going to let Google Ads know when you want the Countdown to start:

**By default, Countdowns will start 5 days before the end date, but you can choose to increase the days or bring it down.

Google Ads Countdown Customiser Example - WeDiscover, Paid Search Marketing Agency London

Next, you have to choose the time zone for the Countdown:

**By default, Google is going to select the Ad viewer's time zone

Google Ads Countdown Customiser Timezone - WeDiscover, Paid Search Marketing Agency London

Then, you're going to select the Language:

Google Ads Countdown Customiser Language - WeDiscover, Paid Search Marketing Agency London

Once you've completed all of those steps, select Apply.

Then enter in the Ad Copy you want around the Countdown customises and review it on the preview to the right.

Google Ads Countdown Customiser Screenshot Example - WeDiscover, Paid Search Marketing Agency London

If everything looks okay, go ahead and select Save Ad.

NB: The Countdown function will go by day and then if it is less than 24 hours it will go by the hour, and then if it is less than an hour away it will go by the minute.

Countdown times will work in any text ad (across headlines and descriptions), you can even include them in DSA ads.

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